Facebook Adverting
"Facebook advertising can position your brand directly in front people that matter"
Facebook boasts more than 1.4 billion active users, people are chatting, sharing photos and looking for services just like yours. For as little as $10 per day, I can put your business directly in front of the people who matter. By utilizing Facebook ads you’ll fuel your website with qualified traffic and more conversions.
Facebook advertising can position your brand directly in front of a very specific cross-section of users on mobile devices or desktops, serving ads to people based on their location, how much they earn, hobbies/interests, gender, targeted location, education, and much more.
Using Facebook advertising I will take your small business internet marketing to the next level. I’ll take full control over your advertising campaign, I will design your ads, write the copy, select the headline, and more.
But that’s not all. Once your ad is up and running I will make adjustments based on the campaign’s performance to help you get the most leads for the lowest price. All of this comes at a fraction of the cost it will take you to learn and then implement on your own.
I'm sure you've tried Facebook advertisements in the past and gave up due to the complexity of setting up a simple ad set. If words like conversion tracking, re-targeting pixels, lookalike audiences, and A/B split testing make you feel uncomfortable, I’m are here to help.
Examples of Proven Advertising Formats for Small Business
Clicks To Website
This ad is perfect for helping to drive targeted traffic directly to your website.
You can direct visitors to your sale page, a landing page promoting a special offer on a service, or send them to an email signup form to then target later with offers and promotions.
You can also add a call-to-action button on your advertisement to encourage a specific action, such as Sign Up, Learn more, and Download, among others.
Website Conversions
This ad type is the best option when you want your audience to “do something” on your website and allows you to track what your customers are doing on your website. First, I add a Facebook Conversion Pixel to your website to keep track of how many Facebook visitors are coming to your site and how many are converting.
Next, I will optimize your Facebook ad to get people to take specific actions on your website, such as signing up for a newsletter or buying a product. For this type of ad, you should definitely include a strong call-to-action.
Post Engagement
Have you just written an epic post for your company blog and want to let the masses know about it? This ad is what you need.
Use this ad type to boost one of your Facebook page posts. It doesn’t have to be a blog post. You can “boost” a status message, photo, video, website link or offer that you have posted on the page’s timeline. This ad works extremely well for marketing company announcements, new blog posts, and photos or even videos of your business.
Event Responses
If your company is having an event, such as a seminar, workshop, or an open house.
You can use Facebook Event ads to invite your targeted demographic to attend and you’ll now just how many are guaranteed to turn up.
Special Offers
This ad is perfect for brick and mortar store owners who want to use an offer to entice customers to visit their stores.
However, this type of ad can also work well online deals if your e-commerce shopping cart is configured correctly to receive promotional codes. Once a Facebook user “redeems” your ad, they will then receive the promotional details in their email inbox.
My Facebook advertising services include:
- Creation of a landing page (if required)
- Audience targeting (if required)
- Facebook advertising copy and images
- Set-up of multiple advertising campaigns
- Weekly monitoring and maintenance to get the best ROI
- Monthly performance reports